Cory calls it Kinkos with a soul. Ill buy that. Kinkos is short on soul and Cory has soul to spare. But do people pick a print shop based on soul? Apparently, no. They dont Corys bombing. Heres his story. About two-and-a-half years ago, Corys job got down-sized and he lit out into the world of entrepreneurialism. Years before, hed worked for FedEx, so he had mailing and shipping experience. He saw a strip mall going up in a commercial/industrial part of town right next to a Costco. A well-healed partner swooped down to seal the deal: a print shop next to Costco. They both thought itd work. The partner dropped a wad of cash on the biz and they rented a brand new space. They figured that they could spend a little extra on rent because being next to Costco was advertising enough. Mail and Ink was born. Today, Cory works harder than when he had a job-job and he makes less money. Far less money. Hes tried a couple of things in addition to copying. He offers print cartridge recycling. He makes huge life-size stickers of your kid in his football uniform to slap on his wall. Neither of those have made much of a difference in his bottom line. Whys Cory biting it? My opinion: the partners money screwed Cory from the very start. Too much money too soon will sink most businesses. Corys the poster child. If Cory had been left to start his own business with his own money, he wouldnt have bet it all on being next to Costco. He wouldnt have been able to afford that kind of gamble on his ...
Tags: mail, and, ink, show2
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